video
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video ~
• upbeat, informative, motivational •
2024 demo reel
Stop the Battery heist!
The vicious cycle of stealing batteries from one device to swap out into another, personified.
We’ve all done it, let’s be honest. But with COAST’s new ZX Rechargeable Batteries, that cycle is broken thanks to USB-C charging. A silly and fun ad that was a joy to direct.
vans
A saga of attempts, failures and almost giving up.
Join our resilient skater as he navigates the familiar streets of his neighborhood, relentlessly chasing the coveted kickflip. Facing failures, rising frustration, and almost throwing in the towel he pushes through, nails it, and rolls away in relief.
Accentuated by hand rendered, frame-by-frame animation, the focus narrows in on his shoes. They’re well worn in, symbolizing the unwavering brand allegiance synonymous with dedicated skaters. A playful array of animated accents serve as both embellishment and reinforcement, weaving seamlessly into the narrative.
contra ~ everyday carry
The ultimate everyday utility knife.
product spotlights
Shining a spotlight on COAST's latest and most groundbreaking products as they make their debut in the marketplace.
A unique blend of unboxing excitement and practical how-to guidance, all centered around the world of COAST. It's not just about opening the box; it's about diving into the whole experience.
Product Spotlight Videos serve as a go-to reference guide for consumers to seamlessly transition from unboxing to putting these fantastic products to work right away. And to make the decision-making process even more informed, there are QR codes on packaging that directly link back to these videos.
Carbon neutral training video
COAST reaches a milestone by achieving a CarbonNeutral® Product status on their new rechargeable batteries!
There’s lots to know when it comes to carbon footprints, carbon neutrality, and how COAST offsets their ZX emissions. For internal & external use, this video lays it all on the line.
lonely doesn’t mean alone
Explore the nuanced intersection between feeling lonely and being alone.
The narrative delves into the subjective experience of loneliness, portraying how it manifests uniquely for different people. Through the lens of everyday spaces, the film captures the essence of solitude, emphasizing the isolation that can exist even in familiar locations.
The story unfolds through a unique group of people each navigating emotional landscapes. While they grapple with their own versions of loneliness, the film gently delivers a parallel message of hope. Moments of connection and shared experiences emerge, highlighting the potential for warmth and understanding even in the midst of isolation.
Lonely Doesn’t Mean Alone encourages viewers to reconsider the boundaries between feeling lonely and being alone, ultimately inspiring a sense of resilience and connection in the face of life's inherent solitude.
carmart campaign
Real comfort brings out the real you.
International lip balm brand, Carmex, partnered with Milwaukee Institute of Art & Design (MIAD) to launch a competitive program to help support student artists. The CarmART program allows students to develop Carmex branded art, centered around the core message of Carmex “real comfort brings out the real you”. Interviews with the winners getting a glimpse into their artistic process.