design
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design ~
gummies, reprogrammed.
inspired by retro gaming and 90s nostalgia, pixlz is a new brand from grön featuring 5mg cannabis-infused gummy clusters. think nerds cluster, but better.
my role was translating that playful, sensory identity into launch visuals to match. i designed the brand education deck, sales tools, event collateral, and a custom retail display for samples. it was a massive team effort taking a nostalgic idea and rolling it out into a shelf-ready brand identity.
a refreshing take on a playful brand.
this is a collection of marketing collateral designed to shake off the dust and elevate grön’s visual presence. i had the creative freedom to update a wide range of content, bringing a fresh, cohesive look to the pieces. the goal was to lean heavily into the fun, playful, and confectionary style that defines the brand, ensuring every piece of collateral felt updated, intentional, and perfectly matched to who grön is.
a little bit of this, a little bit of that.
a collection of work from various projects along the way that doesn't fit into one box. pieces from freelance work, previous design roles, and everything in between. all made with the same intentional approach, highlighting my range and ability to problem solve.